The World Food Prize Foundation

Foundation Brand

World Food Prize Foundation Unveils Brand Identity Evolution

The World Food Prize Foundation (WFPF) announced on November 10, 2020 a brand refresh to the Foundation’s 33-year identity, reflecting the organization’s evolution.

“With utmost respect and homage to the Foundation’s historic brand, we are pleased to visually signal a new direction for the World Food Prize Foundation,” said Terry Branstad, President of the World Food Prize Foundation. “Grounded in tradition, our original mark and brand color remains prominent in our branding while adopting a new look and vibrant colors, opening the door to new possibilities with our image and message.”

For over three decades the original Foundation logo has represented the organization and embodied the Nobel-like status the Prize has become known for. The new branding represents the evolution of the WFPF to keep growing within a changing world. The organization is committed to developing its ability to elevate innovation, dialogue and youth education in the global food and agriculture sector. The new identity refresh signals this determination.

The new logo was developed through a collaborative process by the entire Foundation staff, and reflects the organization’s passion and mission for improving the quality, quantity and availability of food for all. The rebranding includes a top-to-bottom redesign of the Foundation website, logo, graphics, communications and correspondence. 

“The new sphere logo mark continues to represent the World Food Prize award itself. The Prize served as the original purpose of an anchor for the organization,” said Mashal Husain, Chief Operating Officer of the World Food Prize Foundation, “but, as an organization we have developed several major programs all of which contribute to our broader mission. The color palette reflects our three major offerings: the Prize, meetings and dialogues and youth programming, showing our bold, bright future. The original curves and lines of the Prize, as designed by the world-famous Saul Bass, are intact in the new logo design.”

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