The World Food Prize Foundation

2024 Top Agri-Food Pioneers List

Simon Haldrup

Denmark | Climate Fintech

Simon Haldrup is the co-founder and CEO of Agreena, a startup dedicated to facilitating the transition to regenerative agriculture. With a background in finance and health tech, Haldrup shifted his focus to impact-driven work, founding Agreena to help farmers plan, track, and validate soil carbon storage. His leadership has expanded Agreena’s global reach, integrating technology to support farmers and addressing barriers to regenerative practices. Haldrup emphasizes the importance of creating sustainable revenue streams and risk mitigation solutions for farmers. His career reflects a commitment to leveraging technology and innovation to drive positive environmental and economic impact.

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